Performance Marketing & Data
In the field of performance marketing and data, we collect, combine and analyse data along the entire customer journey and derive recommendations for action from this in very concrete terms. We optimise the processes and tools of digital marketing and transaction-based business models, thereby creating the foundation for the transformation of a data-driven business. Our focus in doing so is always on measurable added value for the user.
We combine the best of digital marketing, content, data and technology – tailored to the requirements of vehicle component manufacturers (OEMs).
Competencies
- Digital/Data analytics
- Performance marketing
- ETL/DWH
- Tableau/Visualization
Roles
Scrum Master | Product Owner | Projekt Manager | Data Analysten | Web Tracking Experts | ETL and DWH Experts | Tableau Artists | Performance Marketing Experts | MarTech and AdTech Experts
Examples
Audience segmentation
In our audience segmentation project we are currently working on an innovative approach to segmenting target groups. The aim of the project is to increase the effectiveness of created target groups in order to reach users exactly where they expect us to be. To achieve this, we rely on a process in which Audi’s own data is interlinked with data from other website and online service providers. By combining data from different sources, we create a 360-degree picture of Audi customers with information on their interests and characteristics. With this information, we can identify potential Audi customers on the Internet and address them in a targeted way with suitable advertising. The most important thing for us in this is the issue of data protection, so that only users who have given their consent in advance fall into this segmentation logic.
Digital analytics
We create a global, 360-degree web analytics environment and use it to gain and analyse data for our customers. Our aspiration is to offer proactive and comprehensive advice through a systematic further development of technical standards as well as a view to the latest trends and emerging technical issues.
This gives our customers the option of making data-driven decisions, allocating appropriate budgets, and optimising their digital appearance.
Our goal is the data-driven optimisation of the online customer experience of the Audi brand across all channels.
Data engineering and visualization
We are creating the foundation for a measurable, data-driven management of the business and are developing and operating the necessary technological infrastructure for it. We manage the processes for generating, storing, monitoring, linking and transferring data and are the interface for the entities responsible for its analysis and further use.
We visualize relevant KPIs in easily comprehensible dashboards and improve these iteratively together with our users.
In this way, we create the basis for in-depth insights into users, user behaviour and the derivations for performance measurements.
