Audi Business Innovation

Audi Business Innovation GmbH (ABI) was launched by AUDI AG in 2013 as a wholly owned subsidiary with the goal of rethinking the automotive core business. As a digital product development and innovation company, we offer a profound product and IT expertise for user-centric solutions.

With our entrepreneurial thinking, our product and IT expertise for customer-driven solutions, and our mindset, we co-create the digital transformation.

Our overall objective is to strengthen the sales and distribution processes of AUDI AG by providing relevant digital solutions and reliable IT platforms. We provide the concept to digital services and business models while procuring product development processes and also implementing digital services along the whole value chain with a focus on the efficiency of marketing and sales processes.

In this way, we make a significant contribution to the digitization of the premium customer journey. We constantly improve user experiences by data driven product developments with measurable contribution to the customer experience performance.

Our mindset and personal attitude enable us to challenge the results of our work constantly and to strive for continuous improvement of our business. It is within our DNA to generate added value through innovative ideas and new concepts. Audi Business Innovation GmbH is headquartered in Munich.