Who we are

Who we are

Audi Business Innovation - Exploring since 2013

We are ABInauts

Every Audi Business Innovation employee takes on the role of ABInaut from day one. Essentially, this role describes what we expect of each other as colleagues and what values are important to us in the search for new ABInauts.

The role has its own purpose:
to consciously explore and expand the Audi Business Innovation world.

As ABInauts, we are...

Explorers

Explorers

  • Open to new ideas.
  • Eager to discover uncharted areas.
  • Hungry to learn. Every day

Experts

Experts

  • We want to understand the world (Audi Business Innovation and all of its touchpoints).
  • We want to test and observe in order to improve through lessons learned and then pass on these insights.
  • We want to learn and share methods.

Part of a team

Part of a team

  • We maintain the Audi Business Innovation spirit by actively appreciating, practising and further developing the principles and values of our abiOS rulebook.
  • We actively contribute to business success and community building.
  • We are there for each other.

Our principles

  1. Focus on purpose
    Our work at Audi Business Innovation is based on purpose. The organization, every circle and every role has a purpose. The purposes are internalized and in case of ambiguity they are used as a decision aid.
  2. Focus on strengths
    With focus on our own strengths, clear roles, high competencies and full transparency we are fit to recognize our journey and to evolve along the path. Solution-oriented, hungry to learn and willing to compromise, we move forward in small steps.
  3. Role-based approach
    We live ‘responsibility’ by organizing our work in roles, decide within them and communicate from each role. Responsibilities in roles are clearly aligned and transparent, the autonomy of each role is ensured. We use these roles to take on all possible perspectives for good solutions.
  4. Skill-based hierarchy
    Leadership roles are spread across the organization and transparent. The Audi Business Innovation is not without a hierarchy, decision-making powers are represented in roles.
  5. Proposal Thinking
    Everyone has responsibility for working in the organization and on the organization. Instead of thinking in problems we work in solutions.
  6. Disagree and Commit
    We make quick and binding decisions, even when there are differences of opinion. All interests are valuable perspectives that are heard. In discussions we concentrate on valid objections and commit to solutions on the basis of a decision.
  7. Focus on learning
    We use feedback and conflicts to learn and to let the Audi Business Innovation evolve. We listen to each other, not about each other.
  8. Transparency
    The basis of self-organization is a high priority on transparency and everyone is responsible for it. If information is missing, it will be gathered proactively. On the other hand, relevant information for all will be shared consciously to others. We are open about our errors and mistakes.
  9. Think big, start small
    We work on ambitious goals in small steps. For each product or topic we define goals, that we iterate step by step with courage. Less talking, more action.
  10. User-business fit
    We reconcile customer benefit and efficiency. Based on facts and hypothesis-based methods we validate customer needs and constantly consider the efficiency of every project.

What we do

Audi Business Innovation

What we do

The Audi Business Innovation business areas.

Read more

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Your Audi Business Innovation Team